If you want something to be remembered you have to frame it in a narrative.
Visual Literacy, which can be broken into further subsets like infographics and digital storytelling, encompasses a skill set of increasing importance in a world where information grows exponentially.
THERE IS TOO MUCH INFORMATION
How much information is there?
In 2010, Eric Schmitt, former CEO of Google hit us over the head with this statistic:
“Every 2 days we create as much information as we did from the dawn of civilization up until 2003″.
How fast is information growing?
In the year 2011 information is doubling roughly every 11 hours. This is according to some statistics I’ve seen cited from IBM, Gartner and Accenture.
Here is an oversimplified illustration that shows you what’s happening:
Pace of Information Growth
My tech class recently finished a unit on digital storytelling with Power Point. Many students produced videos for the Sakura Medal Book Trailer Contest here in Japan (sorry private until judging is complete). We learned many valuable lessons about how to create book trailers that touched on many of the skills and considerations needed to to produce effective communication through video.
When researching for resources for a new unit on infographics (A little obsessed with visual literacy? GUILTY!) I came cross this incredible video. The content is captivating but the fact that this is, to me, an animated, narrated infographic made it perfect for my class. It is a exemplar of the elements of design we continue to develop while offering yet another example of good digital storytelling (expository this time). I hope you will find value in it as well.
I have started putting together a resource site specifically for video chronicling of the PYP Exhibition at my school that is available to all here and will be putting together an iTunes U course on this very subject at the ADE Institute in Bali later this month.
I”d love to hear your comments.